Dianne Vernon | Healdsburg Real Estate, Cloverdale Real Estate, Windsor Real Estate


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.


Selling a luxury house in Beverly Hills, San Diego or any other California city or town may prove to be an uphill climb. In fact, if a seller fails to plan ahead for the Golden State luxury real estate market, this individual may struggle to optimize the value of his or her residence.

When it comes to selling a California luxury house, it pays to prepare. Lucky for you, we're here to teach you about the Golden State luxury housing market and ensure you can succeed.

Now, let's take a look at three tips to help you plan ahead to list your California luxury residence.

1. Study the Housing Market

The California luxury housing market can be complicated, but data is available to help you analyze real estate patterns and trends. Take advantage of the Golden State luxury housing market data at your disposal, and you should have no trouble differentiating a buyer's market from a seller's one.

Take a look at the prices of recently sold luxury residences in your California city or town. If you find that Golden State luxury residences are selling quickly at or above their initial asking prices, you may be preparing to list your house in a seller's market. Or, if luxury houses linger for many weeks or months or typically sell below sellers' initial asking prices, a buyer's market may be in place.

As you analyze the California luxury housing market, don't forget to check out the available luxury residences in your city or town. For instance, if you plan to list a San Francisco luxury house, you may be better equipped than ever before to establish a competitive price for your residence if you assess the prices of available Bay Area luxury houses. On the other hand, if you compare and contrast the prices of luxury residences in Los Angeles with those in nearby areas, you can use this housing market data to set an aggressive price for your Hollywood luxury home.

2. Perform Home Upgrades

Allocate time and resources to upgrade your California luxury home's exterior. By doing so, you can boost your house's curb appeal and ensure your property stirs up interest from potential buyers as soon as it becomes available.

Furthermore, eliminate clutter from inside your California luxury home. If you remove clutter from your luxury home, you can help your residence stand out to buyers, regardless of whether your house is located in Malibu, Sacramento or elsewhere in the Golden State.

3. Collaborate with a Real Estate Agent

A real estate agent is dedicated to your home selling success. Thus, if you want to maximize the earnings from the sale of your San Jose luxury house, a real estate agent will help you achieve your desired results. Comparatively, if you want to sell your LA luxury home as quickly as possible, a real estate agent will ensure you can streamline the property selling journey.

Ready to list your California luxury house? Use the aforementioned tips, and you can enjoy a fast, profitable Golden State luxury home selling experience.


A home inspection is a vital part of every real estate transaction. Its importance is usually solidified in a purchase contract in the form of a contingency clause.

Whenever you buy or sell a home, the transaction is typically contingent upon a few things being fulfilled. Inspections help protect the buyer from purchasing a home that they believed didn’t have any major issues.

For buyers, an inspection can save you thousands in the long run. For sellers, getting a preemptive inspection done (on your own dime) can be useful since it will help you avoid any surprises that could arise when a potential buyer has your home inspected.

Hiring a home inspector

Regardless of whether you’re the buyer or the seller in this instance, hiring a home inspector isn’t something you should take lightly. You’ll want to confer with your agent before you pick an inspector.

It’s also a good idea to check out some online reviews and visit the inspector’s website for pricing. Typically, inspectors charge between $200 and $400 for an inspection, so feel free to shop around.

Inspectors are certified, so make sure whoever you choose has the proper licensure. You can search for inspectors in your area with this search function.

Ultimately, you’ll want to choose an inspector that can give you the most unbiased assessment of the home, so that you can be assured that you know what you’re getting into when you buy or sell a home.

Preparing for an inspection

Many buyers aren’t sure what to expect on inspection day. However, the process is relatively simple.

You’ll want to make sure the inspector can easily access workspaces (like around the furnace, circuit breakers, etc.). This will make the inspector’s job easier and allow them to focus on the service they’re providing you.

If possible, it’s also a good idea to provide them with records of important home maintenance and repairs. Inspectors know what red flags to look for with the home, both physically and on paper.

Finally, make sure pets, kids, and any other distractions are away from home or with someone who can attend to them.

Post inspection

After the inspection is complete, the inspector will hand you a report and be able to answer any questions you have about their findings. They will give recommendations about the timeline for repairs that need to be made soon or even years into the future.

With this report in hand, you can determine if there are repairs you want to negotiate with the seller if you’re buying a home. As a seller, this report will tip you off to issues that potential buyers will likely have and give you a chance to address them in advance.


If you recently bought or sold a house, it may be only a matter of weeks before moving day arrives. As such, you may want to start planning ahead and contact a moving company to help you prepare for the big day.

Ultimately, not all moving companies are created equal. And if you make a poor selection, you risk encountering problems with your moving company as you try to take your belongings from one address to another.

Differentiating one moving company from another can be simple. In fact, there are several questions that you should consider before you hire a moving company, and these are:

1. What do I need from a moving company?

Moving from a big house to a small one is very different than relocating from an apartment to a home. Thus, you should consider your moving day needs and tailor your search for a moving company accordingly.

Don't forget to evaluate your moving day budget too. If you consider how much money is at your disposal, you can map out a search for a mover and discover a moving company that falls within your price range.

2. What services does a moving company offer?

Many moving companies will help you pack up your belongings, move them to your new address and help you unpack. Comparatively, some moving companies only offer limited support on moving day.

Think about which moving day services you'll need before you choose a moving company – you'll be glad you did. If you know what you want out of a moving company, you can narrow your search and quickly find a mover that will match or exceed your expectations.

3. What are past clients saying about a moving company?

Oftentimes, it helps to look at client reviews for moving companies. These insights can help you understand what it is like to work with a particular moving company before you make your final decision.

If customers frequently rave about a moving company, this is a positive sign. In this instance, you may want to move quickly to hire a moving company for your upcoming relocation.

On the other hand, a moving company that receives many negative reviews should raise red flags. If most customers are not satisfied with the support they receive from a particular moving company, you may want to consider other movers.

Finding the right moving company may seem difficult, particularly for individuals who have only a limited amount of time to relocate. But if you collaborate with a real estate agent, you may be able to discover the ideal moving company in no time at all.

In addition to helping you buy or sell a home, a real estate agent will make it easy for you to enjoy a seamless move. A real estate agent likely can put you in touch with the top moving companies in your area. As a result, a real estate agent can help you find a great moving company, regardless of when you need to relocate.



This listing recently sold for $322,000.

16 Village, Napa, CA 94558  

Residential
$325,000
Price
$322,000
Sale Price
3
Total Rooms
1
Bedrooms
1
Baths
Rarely available lower & single level unit with patio opening to the pool and grounds with a 1 car garage. Cathedral ceiling, wood floor entry, pantry, laundry closet w/ stackable washer & dryer and plantation shutters --- are all part of this affordable entry level home, investment or Wine Country retreat !